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Know what the opportunity is worth before you reply.

Paste the inquiry, or upload it as a text file. CREO pulls out the terms, flags risk signals, sets a quote range and a walk-away price, and drafts a counter you approve.

  1. Message
  2. Terms
  3. Usage rights
  4. Budget
  5. Price
  6. Reply

Meera Rao, Tessera

Brand inquiry

Hi Creator, I'm Meera from Tessera, an AI meeting-notes app for freelancers and small teams. Loved your reel on replacing weekly planning with AI, it is exactly the audience we want. We'd like to work with you on a launch campaign: - 1 Reel + 2 Stories showing Tessera in your workflow - Paid usage: we'd run the Reel as partnership ads for 30 days - Exclusivity: no competing note-taking or meeting apps for 6 months - Budget: ₹12,000 all in - Go-live by 18 Oct Let us know if you're interested and we'll share the brief. Can you confirm by Monday? Regards, Meera Rao Partnerships, Tessera meera@tessera.app

Draft reply

counter

Hi Meera, Thanks for reaching out. Tessera looks like a good fit for my audience of freelancers, students and early-career marketers. For 1 Reel and 2 Stories, my fee is ₹24,000. That covers concept, filming, one round of revisions and posting. - Usage: paid ads, 30 days plus organic use on my channel. Longer paid usage is priced as an add-on. - Exclusivity: 30 days. Anything longer is priced separately. - Payment: 50% to confirm, the balance within 7 days of posting. - Revisions: one round included. If that works, please send the brief and your preferred go-live window (you mentioned 18 Oct) and I'll confirm dates. Best, Creator

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What CREO read

Risky, 45 of 100
Brand
Tessera with Meera Rao
Deliverables
1 Reel and 2 Stories
Budget
₹12,000
Timeline
Go live by 18 Oct
Usage
Paid ads, 30 days
Exclusivity
180 days
Payment
Not stated Ask
Revisions
Not stated Ask

Red flags

  • Long exclusivity

    180 days blocks you from competing brands for a long stretch. It should be priced separately.

Quote range with your terms

₹17,500 to ₹24,000

Open with
₹24,000
Walk away below
₹15,500

If you accepted every term as asked: about ₹27,500

  • Exclusivity cut from 180 to 30 days.
How this is priced
  1. Reel anchor₹8,80813,550 average views, ₹500 per 1,000, niche factor 1.3
  2. Deliverables₹14,0921 Reel + 2 Stories at 0.3x
  3. Bundle of 3 or more-5%Small discount for a package.
  4. Paid ads, 30 days+30%
  5. Exclusivity, 30 days+25%
  6. Range₹17,500 to ₹24,000Mid-point plus or minus 15%, rounded to ₹500.
  7. Walk-away₹15,50075% of the mid-point. Below this, decline or reduce scope.